Electronic Press Kit (EPK)

What is an EPK?
 
An EPK is a digital set of promotional materials. Otherwise known as electronic press kits, these packages are used by many industries in their promotional and marketing strategies. Businesses use electronic press kits to promote just about everything; retail listings, game releases, movie showcases, you name it. Artists often use EPKs as interactive resumes.
 
Who Should Use Electronic Press Kits?
Artists
Businesses
Non-Profit Organizations 
 
What is included in an electronic press kit?
So, what is included in an electronic press kit? Depending on the product or project being promoted, different elements should be included. When promoting a film, for example, most kits should have the following: 
Artist bio/company bio/product information
Services/industry placement
Press shot/poster
Contact information 
Outbound links and/or video embeds