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Electronic Press Kit (EPK)

Electronic Press Kit (EPK)

What is an EPK?


An EPK is a digital set of promotional materials. Otherwise known as electronic press kits, these packages are used by many industries in their promotional and marketing strategies. Businesses use electronic press kits to promote just about everything; retail listings, game releases, movie showcases, you name it. Artists often use EPKs as interactive resumes.


Who Should Use Electronic Press Kits?

  • Artists
  • Businesses
  • Non-Profit Organizations 


What is included in an electronic press kit?

So, what is included in an electronic press kit? Depending on the product or project being promoted, different elements should be included. When promoting a film, for example, most kits should have the following: 

  • Artist bio/company bio/product information
  • Services/industry placement
  • Press shot/poster
  • Contact information 
  • Outbound links and/or video embeds
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